You shipped it. Nobody came.
Building the product was the part you solved. The first hundred users is the part that stalls — usually right after the deploy succeeds, when there is nobody to tell about it.
Why the usual advice does not work
Post on social media, submit to directories, write content — all of it assumes you already have an audience or the patience to build one over months. What a newly launched product needs is a way to put itself in front of people who might care, today, for an amount of money that does not hurt if it fails.
What actually works for a brand-new product
1. Check that an audience exists before spending anything
Before you buy traffic, find out whether there is any. For a niche product the honest answer is sometimes no — and finding that out for free is worth more than a campaign that quietly fails.
2. Start with a budget you can afford to lose
The first campaign is a measurement, not a growth channel. Something in the range of $50–100 tells you whether people click and sign up. Scale only what already worked.
3. Judge it by signups, not impressions
Impressions and even clicks are easy to buy and easy to fake. The only number that matters for a new product is how many people actually started using it.
Let your coding agent do it
If you built the product with Claude Code, Cursor or Codex, your agent already knows what it does — better than any crawler reading your landing page. It can check whether there is a matching audience, show you the honest numbers, and set up the campaign, so the only thing left for you is one click.
Connect it once
# Claude Code
/plugin marketplace add inside-ad/claude-plugin
/plugin install inside-ad
# Любой MCP-клиент
https://app.inside.ad/api/mcp
# Клиенты только с stdio
npx mcp-remote https://app.inside.ad/api/mcpWhat the agent can do without an account
- estimate_campaign — reach, click range and cost per click for a given budget. No account, no signup.
- create_campaign_draft — builds the whole campaign and returns one link for you to open.
- get_draft_status — tells the agent whether you opened the link and paid.
When this is not for you
The audience is Telegram channels, so this fits products a general or tech audience can click through to and sign up for. If your product has no public page yet, or targets a narrow enterprise niche, the estimate will tell you there is no matching inventory — and you should believe it rather than spend anyway.
Questions
- Do I need an account to check whether it is worth it?
- No. The estimate works without an account, without signup and without a card. An account appears only at the moment you decide to pay.
- How much should a first campaign cost?
- Enough to get a readable result and no more — typically $50–100. It is a measurement of whether the audience responds, not a growth budget.
- What if there is no audience for my product?
- Then the estimate says so, and you have saved the money. That answer is the point of checking first.
- Can my AI agent do all of this?
- Yes. The MCP server exposes the estimate and campaign setup as tools, so an agent can check demand and prepare everything, leaving you a single link to approve and pay.