Advertising in software Telegram channels
Live figures from the inside.ad exchange for the software category: 429 active channels delivering about 379,257 ad impressions a day. Below is the breakdown by country and the pricing this implies.
Active channels
429
Impressions / day
379,257
Average CPM
$0.91
Cost per click
$0.061–$0.304
Where the audience is
| Country | Impressions / day | Channels |
|---|---|---|
| in | 134,496 | 125 |
| es | 74,133 | 14 |
| ru | 68,832 | 102 |
| us | 27,633 | 52 |
| fr | 22,593 | 8 |
| tm | 18,402 | 23 |
| et | 6,774 | 20 |
| bd | 3,555 | 31 |
How these numbers are calculated
Reach is the sum of average 30-day post views across active channels in the category, at roughly three ad posts per channel per day. CPM is the reach-weighted average of prices set by the channels themselves. Cost per click is derived from that CPM and a 0.3%–1.5% click-through band observed on the platform — it is a range, not a promise: the actual figure depends on the creative.
Data updated 2026-09-16.
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