Advertising in software Telegram channels
Live figures from the inside.ad exchange for the software category: 461 active channels delivering about 256,458 ad impressions a day. Below is the breakdown by country and the pricing this implies.
Active channels
461
Impressions / day
256,458
Average CPM
$0.75
Cost per click
$0.05–$0.251
Where the audience is
| Country | Impressions / day | Channels |
|---|---|---|
| in | 73,707 | 127 |
| ru | 68,433 | 102 |
| us | 26,091 | 26 |
| es | 21,687 | 15 |
| tm | 11,244 | 14 |
| fr | 10,527 | 8 |
| bd | 8,385 | 73 |
| et | 7,872 | 18 |
How these numbers are calculated
Reach is the sum of average 30-day post views across active channels in the category, at roughly three ad posts per channel per day. CPM is the reach-weighted average of prices set by the channels themselves. Cost per click is derived from that CPM and a 0.3%–1.5% click-through band observed on the platform — it is a range, not a promise: the actual figure depends on the creative.
Data updated 2026-08-18.
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